|March 28, 2011||Posted by George Chapple under Taylor Swift|
The American Greetings Corporation is set to unveil a new collection of greetings cards that are written and inspired by country singer Taylor Swift.
The firm have already partnered with Taylor last year, which was one of the most successful cards brands to date.
The brand new 28 design collection will celebrate spring, birthdays, friendship and love. New this year’s campaign are six music cards that feature several of Taylor’s hit singles, including ‘Love Story’ and ‘You Belong With Me’.
A spokesperson for American Greetings, said: “Partnering with Taylor Swift has been an awesome experience. We all really appreciate the challenge that comes from bringing such an honest and authentic voice to the card aisle and continuing to make the product fresh and exciting.
“As a group we want to top ourselves with each new line, and the spring collection is a great example of that. The cards really use Taylor’s inspiration to capture a moment and allow you to tell that other person how amazing they are in a way that is personal and truly beautiful.”
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